“It is our attitude at the beginning of a difficult task which, more than anything else, will affect It’s successful outcome.”
Have you switched over to the new Twitter? What are your thoughts about this new Social Media outlet?
Read this article from Todd Wasserman, writer from Mashable.com
It only takes a few minutes to switch your Twitterprofile page over to the new format, yet 92 of the leading 100 brands haven’t made time for it over the past week.
An analysis of the world’s top brands, as measured by Interbrand’s 2011 Top 100 List, reveals that only eight — Samsung, SAP, Nike, Nintendo, Ford, Moet & Chandon, Armani and Starbucks — have made the switch so far.
Scott Monty, head of social media for Ford, says he updated Ford’s Twitter profile within 24 hours of the company’s announcement last Tuesday. “Frankly, it was something that was very easy for us to do,” he says. Monty added that he likes the fact that the profile looks the same on mobile formats. “This universal design is something that works for us,” he explains.
Though Twitter angered some agency partners by giving them and the brands they represent little or no notice that the change was coming, the slow adoption of the new pages doesn’t necessarily mean brands are resisting the upgrade. Facebook’s Timeline had a similarly slow adoption rate. Two weeks after Facebook announced Timeline’s availability, only about 25% of brands had switched over.
Courtesy of Mashable.com
Kathryn Reynolds is a Chapel Hill,North Carolina based Internet, Media and Brand Marketing consultant that provides select consulting services to small to medium-sized clients in North Carolina. She has assisted Real Estate Agents, Home Builders and Lenders in the area’s of Columbia, SC, Greenville, SC, Charlotte, Fayetteville, Raleigh, Durham, Greensboro, Winston Salem and Wilmington of North Carolina. Kathryn also assists in marketing for industry trades such as building suppliers, installers and other vendors. Recently, Kathryn has branched out to assist non-profits and community organizations with their marketing for fundraising efforts in the Chapel Hill and Chatham County, NC area.