Quote 05-14-2012 for Marketing, SEO, and Branding for the Real Estate Industry

“You must look into other people as well as at them.”

 Lord Chesterfield


We, as an industry, are all driven by our customers needs.  The needs can be determined by many variables.  In today’s world, many of us think that price is always the main focus of interest in opening your customer’s eyes to your product.  While price has always been a driving factor in any consumer’s decision, it is not always the main attraction.


As a Realtor, you are often asked for recommendations on service providers for your clients.  They may ask for vendors to assist with remodeling, business services and more.  You want to make sure the companies you have on your list you trust, recommend and are upstanding.  Researching the reputation of the vendor or provider is beneficial as it will reflect on you.  Taking the time to assist the client with preparing the list of contractors or service providers to interview is a great way to help provide an extra level of service.  This will make you unique in your profession.


In a conversation with a homebuyer who just recently bought a home from a medium sized builder inCharlotte,NC, the buyer referenced her deciding factor on her purchase.  While price was important, the level of customer service and care she received prior to the purchase is what made her ultimately close the deal.  To further her satisfaction, the service level went above and beyond her expectations during the building of her home and post closing. Her prompt follow-up conversation’s and continued up-dates kept her at ease with the entire process and encourages her to refer business to this builder.

“I was very nervous about the entire process.  Many of my friends had bad experiences with their homes and building and it took me several months before I felt comfortable in signing a contract. ABC builder knew this and did not push me or scare me, and instead held my hand the entire time.  I will send all my friends to them!”  – Quoted from a consumer who will be the best source of advertising the builder never invested a dime on.


Looking beyond the basic duties of your job, and seeing your consumer’s personal needs gives you not only a much higher feeling of emotional accomplishment, but will eventually guide you to a higher level of professionalism and success.  Have a great week and feel free to share this blog!

Kathryn Reynolds is a Chapel Hill, North Carolina based Internet, Media and Brand Marketing consultant that provides select consulting services to small to medium-sized clients in North Carolina. She has assisted Real Estate Agents, Home Builders and Lenders in the area’s of Charlotte, Fayetteville, Raleigh, Durham, Greensboro, Winston Salem and Wilmington North Carolina. Kathryn also assists in marketing for industry trades such as building suppliers, installers and servicers.


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