This month, many Americans will be getting their tax refunds back from the US government. However, many Americans will be setting up payment plans to pay the government shortages from where they did not pay enough in, trying to take more in during the year when they needed it most. Maybe they will seek advice on budgeting this year or find another way to find different write-offs during the year. TurboTax introduced a venture with their parent company, Intuit, Mint.com, to help track their spending habits. It imports all the information in from the majority of banks and credit card providers and consolidates the information into a nice colorful pie chart of spending habits…….all for free! No, you don’t have to sign up for anything either, which is odd at this juncture in time. There are savings tips and goal planners for investment funds to meet your retirement goals, college savings, and even a down payment goal for a home. I tried it out; it’s nice! My point is: it is common knowledge that saving money has become a common goal with the American people now and as a professional, you must help use this as part of your presentation.
As a curiosity, how many consumers take their refund and invest it into a payable investment? Probably more are now as the media, advertising and products are swarming all over people to “save”!! Is investing in an IRA, CD, Real Estate, or possibly your child’s college a good option in today’s economy? If someone asked you, could you objectively answer them?
Who works with a financial planner as part of their marketing plan at this vital time when consumers have several thousands of dollars in their hands? Having not only a social network of different service providers is vital, but engaging events and opportunities’ to introduce to your clients and plans with these folks is important too. See how you can come up with ideas this tax season to create new relationships with a unique professional that can help you lead the path to new long-term referral business, and create a new friend.